Unilever has teamed up with Kimberly-Clark, Essity and Haleon to boost its donation drive to help tackle hygiene poverty with Tesco.
Until 3 October, the four companies will donate one hygiene product such as shampoo, toilet paper, toothpaste or a period product to In Kind Direct for every two purchased in one of the leading retailer’s 700 participating stores or online, The Grocer reported.
These products will then be distributed to In Kind Direct’s network of over 6,000 charities.
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The donation drive looks to see over one million hygiene products given to families in need from brands such as Radox, Sure, Persil, Andrex, Bodyform and Aquafresh.
During Tesco, Unilever and In Kind Direct’s initiative last year, over 400,000 products were given to more than 1,391 charities.
At the time, research conducted by the consumer goods charity found that almost half of low-income households have had to go without hygiene products because they can no longer afford them.
The second phase of this began in February and saw Unilever donate an item from Dove, Radox, TRESemmé or Simple when Tesco’s shoppers purchase two of the selected personal care products.
