Tesco, Unilever and In Kind Direct have launched the second phase of their partnership to help UK families tackle hygiene poverty.
The collaboration will use Unilever’s in-store activation expertise and reach of its houshold brands, the leading retailer’s scale, store footprint and online reach, as well as In Kind Direct’s distribution network to raise awareness of hygiene poverty and boost donations.
The initiative, which is set to run until 7 March both in-store and online, will see the consumer goods company donating an item from Dove, Radox, TRESemmé or Simple when Tesco’s shoppers purchase two of the selected personal care products.
This comes as research conducted last year by In Kind Direct found that almost half of low-income households have had to go without hygiene products because they can no longer afford them.
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“Following the impact of our first hygiene poverty campaign in partnership with Tesco and In Kind Direct last year, it’s great to have launched our second campaign already and to share our commitment to working together over the coming years to respond to the growing issue of hygiene poverty and to supporting those who are most vulnerable,” Unilever general manager personal care UK and Ireland, Chris Barron said.
During last year’s initiative, over 400,000 products were donated which supported over 1,391 charities.
Tesco head of health campaigns, Oonagh Turnball added: “At Tesco, supporting the communities we serve is key to our purpose and now, more than ever, it’s important that we work closely with charities and our supply partners to help make a real difference for people who need it most.”
“It is worrying that hygiene poverty is a growing issue for many in the UK and we are very pleased to be working with Unilever and In Kind Direct again on this crucial campaign that will help so many young people and families with vital hygiene supplies in the coming months.”