Tesco to overhaul convenience store offer adding more own-brands

14th August 2023

Tesco is revamping its Express stores offer amid the cost-of-living crisis and is replacing 50 everyday items with cheaper alternatives.

Many of the replacements will come from the grocery giant’s own-brand range, with some items less than a third of the price of the original products.

Across over 50 products included in the change, shoppers will find that the own-brand alternatives are on average more than 40% cheaper than the products they replace.

The move follows research from consumer watchdog Which? earlier this year, which found that supermarket convenience stores were not offering budget grocery lines in the most vulnerable areas of the UK.

Which? visited 35 Morrisons Daily, Sainsbury’s Local and Tesco Express stores with a list of 29 budget grocery items, and found that 30 stores did not have any of the listed products.

Morrisons became the first UK grocer to introduce entry level products to its convenience stores last month.

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The new items will be introduced to Tesco Express stores over the coming fortnight, with the change-over complete by the end of August.

Among the own brand lines being introduced are Tesco penne pasta (85p) and Tesco smooth peanut butter (£1.65), both of which will cost half the price of the previous branded product stocked.

Bags of Tesco frozen garden peas (£1.65) will be almost 40% cheaper than the branded product they are replacing while some branded lines, including toothpaste, are being replaced by a cheaper branded alternative at less than a third of the price, while nappies will be as much as 40% cheaper.

Convenience managing director Sarah Lawler said: “We know customers are watching every penny at the moment, so we hope these helpful product swaps will bring down food bills for even more families.

“Our Express stores offer unbeatable value on everything from essentials to fresh produce, making healthy food more accessible for the 2,000 communities that we serve across the UK.

“And while our convenience stores don’t have the shelf space to carry the full range of our larger shops, by swapping these products, we’ve been able to make way for even more of our great-value own brand ranges.”

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