Aldi has cut the price of more than 30 household products across its range of grocery staples.
The move from the German discounter means that shoppers will now pay even less for fresh produce including apples, oranges and peaches.
Essentials including butter, spread, canned food, personal hygiene products and pet treats are also included in the latest price drop, which has seen items fall by an average of around 7%.
The move is the latest of more than 130 prices that Aldi has cut in the past two months across its entire range, which also includes expanding its Super 6 fruit and veg promotional range to Super 7.
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Managing director of Buying at Aldi UK, Julie Ashfield, said: “Our promise is that we will always offer the lowest grocery prices and we’re doing everything we can to pass savings on to our customers.
“As Britain’s cheapest supermarket, shoppers are switching to Aldi from every other supermarket,” she added.
Consumer group Which? recently named the grocery retailer as the UK’s cheapest supermarket in July for the 14th consecutive month.
On a basket of goods, Aldi was the cheapest at £71.22, which was £8.37 cheaper than Tesco and £16.02 less than Waitrose. On average, shoppers save 12% on a basket goods by shopping at the grocer compared with the traditional Big Four.
1 Comment. Leave new
7%, get real.