Tesco to launch Creams café concessions in UK stores

Tesco is set to launch Creams café concessions in its UK stores, offering shoppers a range of the dessert parlours products.

The concessions will be opening in the leading retailer’s in-store cafés, following a trial of a standalone site at Tesco Extra Streatham last November, The Grocer reported.

The first Creams to open in one of the supermarkets cafés will be in Gateshead, Newcastle on 3 August, followed by Maryhill on Friday.

Further sites will open across the UK later this year.

The concessions, which will be run by Tesco employees, will offer 24 flavours of gelato ice cream, as well as desserts such as waffles, cookie dough, crepes, sundaes and milkshakes.

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The selection of Creams products will be available in addition to the retailer’s other food items such as breakfasts, lunch meals, hot and cold beverages, and baked items.

Cafés offering the dessert chains products will also feature decor such as flourescent details, skateboards and neon signs.

Creams CEO, Everett Fieldgate, told the publication: “This is a fantastic fit for both us and Tesco and we are very excited to be chosen as their first franchise partner.

“Our offer is all about families with young children and this is going to give Tesco something that I believe is unique among UK supermarkets and in my understanding anywhere in the world.”

This comes as Tesco is looking to digitally transform its UK cafés in partnership with technology solutions company Givex, introducing digital kiosks for ordering, a kitchen automation system, inventory control mechanisms and menu management products.



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