M&S has launched its latest Eat Well campaign today, in partnership with the UK’s national football team associations.
The upmarket retailer launched the nationwide campaign to encourage customers to ‘Follow the Flower’ in M&S stores to spot healthier choices.
It forms the latest step in M&S Food’s Eat Well, Play Well partnership with the England, Scotland, Cymru and the Northern Ireland National Football Teams, in which it is using sport to influence some of the UK’s biggest footballing heroes to help families make healthier choices.
The supermarket is running a TV campaign starring a number of the leading female players from across the four nations – alongside returning favourite Ian Wright – which is airing tonight ahead of the Women’s World Cup in July and August.
According to M&S’ latest Family Matters Index, healthy eating is a growing priority – with 30% of families looking to eat more healthily in the coming months.
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Marketing director of M&S food and hospitality, Sharry Cramond said: “With a Summer of football ahead of us it was the perfect time to supercharge our Eat Well, Play Well partnerships with the home nations football teams, show our differentiation to other retailers through the partnership, and really focus on our Eat Well healthy options in store.
“So, we’ve brought back former England star, and all-round legend, Ian Wright to once again star in our TV advert – alongside some familiar footballing faces from all corners of the UK.”
She concluded: “As well as championing women’s football this Summer, our main aim is to help families eat healthier.
England legend, Ian Wright commented: “Growing up, no one taught me about healthy eating and learning what was and wasn’t healthy came later to me in life.
“That’s why I’m delighted to be working with M&S Food again on their Eat Well, Play Well campaign. It’s a topic close to my heart and this campaign is all about making healthy eating as easy as possible.”
He added: “We’ve filmed a great new TV ad showing people how to do just that. Plus it features some of our countries best footballers, as we go into a huge summer of women’s football. What’s not to love?”
M&S also recently invested in the price of over 200 products as part of its promise to deliver trusted value to its 30 million UK customers.
