Waitrose has teamed up with Uber Eats for a multi-year partnership aiming to deliver groceries in as little as 20 minutes.
The partnership has initially launched on the delivery service’s platform in five London stores, including Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks, and Greenwich.
It will then roll out to more than 200 shops across the UK by the end of August.
Waitrose said customers will be able to order from “thousands upon thousands” of items, including its value Essential Waitrose range, as well as Waitrose No. 1, Waitrose Duchy Organic and the supermarket’s latest summer ranges.
Brands such as Gail’s Bakery and Deliciously Ella will also be included, as well as a range of fresh ready meals and free-from and vegan items. Wines, beers and spirits will also be offered.
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Executive director James Bailey said: “We want more and more people to enjoy the quality and taste of Waitrose products as and when they want it.
“On-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”
Uber Eats has seen bookings from supermarkets increase by almost 60% in the first quarter of 2023 compared to last year.
Uber Eats UK head of commerce Alex Troughton said: “We are delighted that Waitrose is joining the Uber Eats platform across the UK from today.
“Our partnership is the ultimate in modern day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice.
“It is the latest step in Uber Eats’ mission to help customers get anything they want, in a matter of minutes, at the touch of a button.”
The move builds on the online grocer’s current partnership with Deliveroo.
