Tesco is updating its bakeries, offering a range of new product lines and re-vamped in-store layouts.
The changes, which will roll out this month, come as the leading retailer looks to make its bakeries more modern and appealing to shoppers.
This follows on from Tesco’s trial of ‘The Bakery’ in six of its largest stores last year, which offered limited-edition products and a range of reformulated items.
Much of the supermarket’s bakery packaging also saw a re-vamp, with some products displayed loose.
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Tesco has said it will offer lower prices than at artisan bakeries and will include nutritional information on packaging.
It will be launching new bread lines such as a Finest cheddar boule, Halkidiki and Kalamata olive batard and limited-edition rosemary and sea salt focaccia at £2.25 each.
New sweet bakery items include Finest Victoria sponge muffins and Sicilian lemon meringue pastries.
“Times are changing in the baking world, and we’re seeing the emergence of an adventurous new type of shopper who is eager to try more premium artisan varieties of bread and sweet treats,” Tesco lead bakery product development manager, Sarah Donovan, said.
She said there has been a “major boom” for specialty bread such as focaccia and ciabatta, however added, “we don’t believe that shoppers should have to pay high prices for artisan bakery items, which is why we’ve launched a new range of great-quality products baked daily in store”.
