Holland & Barrett has become the first UK retailer to stock European fitness brand, Foodspring.
Foodspring’s best-selling whey protein is now available to buy at select Holland & Barrett stores throughout the UK.
Containing 69% whey protein concentrate, the whey protein is also low in carbohydrates, sugars and fats.
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Foodspring products have been popular in the general health and fitness community for several years.
Foodspring director of retail sales Thomas Vieten said: “We are thrilled to introduce foodspring into one of the leading UK health retailers so more of the British public can reap the benefits from incorporating our high-quality products into their diets.”
“Foodspring’s aim is to provide first-rate nutrition products to help people lead healthy and active lifestyles.
“We couldn’t think of a better place to launch our first multi-retail offering than Holland & Barrett to boost recognition of our brand as we continue its incredible path of growth in the UK since entering the market in 2019,” Vieten added.
Category manager at Holland & Barrett, Danni Labram said that functional foods is a fast-growing category in health and wellness.
“Our customers are increasingly looking for multi-functional, on the go options that help with their busy, active lifestyles, without compromising on taste, quality or health benefits,” she said.
