Nisa has launched its first new forecourt site in Mirfield, West Yorkshire, with the addition of new Co-op own brand products and a variety of different services.

Store owner, Salim Patel, has over 36 years’ experience in the retail industry and was motivated to open a store on the site between Mirfield and Dewsbury as he saw there was need for a forecourt on the M62.

The store officially launched on 25 April and the former pub, named The Swan but has since been converted into a forecourt, held a launch event which was supported by BP and Red Bull.

The new format from Nisa comes as it signed a new deal with MPK Garages Ltd, which will see 11 of its forecourt sites be converted to join the convenience retailer over the next few months.

The 11 former Morrisons stores are located across the west and north of England in areas such as Bristol, Worcestershire, Yorkshire, Staffordshire and Derbyshire.

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Patel said it was his dream to create “a community destination hub” and The Swan forecourt offers a variety of different services such as a Nisa store, valeting bay, petrol filling services and an electric vehicle charging point as well as an outdoor seating area.

The forecourt store also has an American section and a Food to Go area – offering English breakfast in the morning and Indian cuisine – and a ‘Fresh’ corner offering coffee machine, ice cream, Tango Ice Blasts.

“I wanted a store with everything for everybody. I have found their products are really good, especially the Co-op own brand products, which is a very strong brand.

“I really wanted my local area to have access to competitive pricing, but also a strong brand. That’s why I chose Nisa,” Patel said.

The store welcomed 60 guests from across the country who visited the store to show their support. The Swan forecourt is the third forecourt project that Salim has launched.

Head of Retail at Nisa, Victoria Lockie commented: “The Swan in Mirfield a perfect example of how retailers can create a community hub by operating multi-faceted store offering a variety of services.

“It is great to see that the local community have got behind the store and have supported Salim’s work.

“The availability of Co-op own brand has meant that Nisa stores, such as The Swan, can offer high quality own brand items at competitive pricing.”