Häagen-Dazs has partnered with the Co-op and charity Barnardo’s to launch its new limited-edition Mini Joys Collection.
For each pack sold, the luxury ice cream brand will donate 50p to the children’s charity helping bring communities together to tackle the growing challenges that young people face today.
The Mini Joys Collection by Häagen-Dazs is available to purchase exclusively in Co-op stores nationwide with an RRP of £5.65.
The ice-cream maker and convenience retailer will also be contributing a five-figure sum towards the partnership, which will support over 750,000 young people from the ages of 10-25 with needs including access to opportunities, food, and mental wellbeing.
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The ice cream collection features four popular Häagen-Dazs flavours: salted caramel, belgian chocolate, strawberry cheesecake and macadamia nut brittle.
Furthermore, the limited edition launch seeks to raise awareness and support Co-op’s goal of raising £5 million to help tackle the biggest challenges for young people.
Additionally, Häagen-Dazs recently launched a new limited-edition collection inspired by the afternoon tea occasion.
However, it comes at a time when many are facing challenges such as the long-lasting cost-of-living crisis and soaring food inflation.
