Leading drinks business Global Brands reports record financial year

Global Brands has reported a record financial year, where it saw a 26.6% increase in turnover to £84.4 million for 2022.

The financial year ending 30 September 2022 has been the sixth consecutive year of growth for the UK’s leading independent drinks business, where it saw sales of £66.6 million in the 20/21 financial year previously.

With a portfolio including Franklin & Sons, Hooch, VK, and more, the company revealed record international growth due to successful NPD launches such as Lustre liqueurs, canned cocktail and ready-to-drink (RTD) sales.

The Derbyshire-based company purchased Hooch earlier this year, and is now the biggest supplier of RTD products to the on-trade and branded canned cocktails to the UK off-trade.


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Having launched premium tonics and sodas brand Franklin & Sons in the USA in 2019, the international arm of the business has now seen significant growth and increased by over 50%, reaching £5 million in turnover for the first time.

Profitability has increased as a result, with an operating profit of £6.9 million compared to the previous year’s £6.1 million.

A £2 million expansion of the Global Brands distribution centre was also recently completed, increasing capacity from 30 million to 40 million products stored.

“Global Brands has had another fantastic year. 21/22 has been our sixth successive year of growth, almost doubling our turnover in the last five years,” founder and chairman at Global Brands, Steve Perez said.

“We’ve recently purchased the trademarks for Hooch, Hooper’s, and Reef from Molson Coors, and have lots of exciting new products in the pipeline.

“Franklin & Sons is now the second biggest premium tonic in the UK on trade, and we’ve seen fantastic growth for the brand in the UK and especially internationally, in markets in Asia, through Europe, and from our newly opened office in the USA.

“We’re unique in that we create everything in-house, from design, marketing, and NPD through to the distribution of our brands from here in Chesterfield and Clay Cross – areas where we’ve invested just under £3 million in the last year.”

Perez added: “From our base in Derbyshire, we employ almost 200 people, and our success is down to the fantastic teams that drive these brands forward.

“While economic conditions have been challenging in the six months since we’ve published our accounts, especially in regard to energy and raw material costs, we’re confident going forward that the company will continue its momentum in the next financial year,” he concluded.

FinanceFMCGNews

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