Aldi named cheapest supermarket for April

Aldi has been named the UK’s cheapest supermarket for April, revealing that shoppers could now save £17 on a basket of items from Aldi compared to the most expensive supermarket.

According to market analysis from consumer champion Which?, who compared prices on 39 popular grocery items at eight of the UK’s biggest supermarkets, the German discounter came out on top with a basket of goods that cost £69.99 on average across the month.

Lidl came in second with a difference of 65p (£70.64), widening the gap from last month which was just a 25p difference. The same shop at Waitrose was £87.33 on average – a difference of £17.34 – or 24.7% more.

The latest pricing analysis from Which? demonstrates that shoppers can make considerable savings on their groceries depending on where they buy their food.

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More than two thirds (66.4%) of British households now shop with Aldi, as the discounter hits a new record market share of 10.1% in the last 12 weeks, with its sales increasing by 25%.

Which? also compared the cost of a larger trolley of 135 items – the original 39, plus 96 more. This comparison included a larger number of branded items, such as Andrex toilet paper and Cathedral City cheese, but did not incorporate Aldi or Lidl due to them not selling the full range of branded items seen in the larger price analysis.

Asda was yet again the cheapest for this larger trolley of groceries, a title it’s held since January 2020. In April it cost £343.46 for this shop, widening the gap between Asda and the next cheapest, Sainsbury’s (£353.96) – which was £10.50 more.

Meanwhile, Waitrose was an £38.76 more expensive than Asda, coming in at £382.22, on average, for the trolley of comparable goods – a difference of 11.2%.

“The price of food and drink has continued to soar as people suffer through the worst cost of living crisis in decades,” Which? Retail Editor, Ele Clark said.

“It’s no surprise to see many people turning to discounters like Aldi and Lidl when our research shows they could save up to £17 on a basket of everyday groceries by doing so.”

Clark added: “Supermarkets aren’t currently doing enough to help shoppers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent and comparable pricing so people can easily work out which products offer the best value.”