Waitrose has been given a boost after sales of its Duchy Organic products have soared ahead of King Charles III’s Coronation this Saturday.
The brand is a partnership between the upmarket retailer and Duchy Originals Limited, a company set up by the King in 1990.
Duchy Originals was founded by the King (formerly Prince of Wales) as a way to sell organic produce from his farm.
Duchy’s deal with Waitrose was signed in 2010 and it is the UK’s largest organic food and drink brand.
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It comes as new research found that over two thirds (63%) of Brits are expected to attend local street party celebrations for the King’s Coronation.
Waitrose, which is owned by the John Lewis Partnership, added that searches for Duchy recipes on its website have soared.
“We’re seeing strong demand for Duchy Coronation products,” a Waitrose spokesman said.
“Our customers particularly like products which can be kept as a souvenir like the Duchy shortbread tin.”
They added: “Searches for Duchy banana and raisin tea loaf are up 42 per cent on the same week last year and searches for Duchy Golden Ale and dark chocolate cake are up 127 per cent,” the spokesman said.
