Wholsale foodservice supplier, Brakes is freezing prices on 1,850 own-brand products until October 2023.
The price lock, which is rolling out across select frozen and ambient items comes as Brakes looks to provide food businesses with certainty as food inflation continues to rise.
Kitchen cupboard staples including bakes beans, tuna chunks, chopped tomatoes and caster sugar are among the products that will remain the same price for the next six months, as well frozen items such as hash browns, chips, peas and chicken chunks.
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“From tuna to tinned tomatoes and cookies to chips, we’re holding 1,850 prices across popular Brakes frozen and ambient products,” Sysco GB chief commercial officer, Paul Nieduszynski said.
“It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.”
Earlier this month, M&S extended its price lock guarantee on over 100 customer favourites until summer, followed by Tesco, which also extended its price lock on over 1,000 everyday products until 5 July, including Yorkshire Tea, McCain Oven Chips, Cushelle Toilet Tissue, Kenco Smoth Instant Coffee and Tesco Orange Squash.
