Tesco is set to launch products from Welsh-inspired spirits brand, Eccentric Spirits Co across its stores in Wales.
The brand’s Cardi Bay Vodka and Black Batch Rum, which is produced by Cardigan distillery, In the Welsh Wind, hit shelves on 17 April and is available in more than 50 of the Big 4 grocers stores.
This comes as the first major retail partnership for Eccentric Spirits Co, which it hopes will ‘elevate’ the brand and expand its consumer base.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“We’re always on the hunt for exceptional products made by Welsh suppliers and these Eccentric Spirits Cardi Bay Vodka and Black Batch Rum tick all the boxes,” Tesco Wales buyer, Nathan Edwards.
“We’re delighted to be the first to market, selling the vodka and rum in Tesco stores across Wales and hope our customers love the new spirits as much as we do.”
Eccentric Spirits Co distillery sales and export manager, Dan Jones added: “As a business, which has seen everyone hands-on with the brand, we couldn’t be more excited to be partnering with Tesco.
“It will allow the Eccentric Spriti Co community to access our products easier and gives the brand a real platform to shout about our distillery and our award-winning range.”
