Müller Yogurt & Desserts is targeting continued growth in the flavoured milk category by launching a new on-pack promotion with a supporting multi-million pound marketing campaign.
The UK dairy company is giving 100 shoppers the chance to win £1,000 (or €1,000 in Ireland) if they purchase a promotional bottle of Müller FRijj milkshake, which makes a ‘mooing’ sound when opened.
Promotional bottles are available in all major retailers and convenience outlets with an RRP of £1.50.
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The mooing bottle promotion, which was a hit with consumers when it last ran in 2019, will be seen on promotional bottles of all five Müller FRijj flavours (strawberry, banana, chocolate, fudge brownie and cookie dough).
In January, Müller Yogurt & Desserts launched a new Müllerlight campaign to kick off the year.
Following positive growth in the last year, Müller Frijj bottles have seen 22% value growth, increasing its share of the flavoured milk market to 10.3%.
The promotion will run until September 2023 and is subject to availability. It will be supported by media investment in out of home, video on demand, radio, and at point of sale.
“We’ve seen some very positive growth in the flavoured milk category following our investments in Müller FRijj in 2022, and we want to build on those encouraging figures and drive even more sales and growth for our customers,” strategy and marketing director for Müller Yogurt & Desserts, Toby Bevans said.
“We know from our research that the Müller FRijj ‘moo’ has a higher than average recall for shoppers, and we’re using that distinctive asset to enable us to continue the encouraging growth the brand has seen over the last year.”
Bevans added: “Throughout 2023 we’ll continue to support the growth of our core brands, in particular our classics such as Müller FRijj, all while creating a level of excitement and promoting category growth.”
2 Comments. Leave new
I love the milkshake and love all the flavours
how are you actually supposed to a hear a moo what did they put in the drink xx