Molson Coors has appointed Hannah Norbury as its new marketing director for Western Europe.
Sitting on the beverage company’s regional leadership team, led by managing director Phil Whithead, Norbury’s new role will encompass oversight of all brands in the UK and Western Europe, and will be reponsible for marketing strategy and investment across the portfolio.
She’s set to join the company from Suntory Beverage and Food where she drove sustainability initiatives such as moving the Lucozade and Ribena brand products to packaging that contained more recycled content.
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“Hannah brings a wealth of experience to the team. She will be instrumental in helping us to further harness the power of our award-winning portfolio,” Molson Coors managing director for western Europe, Phil Whitehead said.
“As the beer and brewing industries rebuild after the pandemic and face into new economic challenges, the role of our brands in helping customers to drive sales is ever more important.
“With Hannah’s strong track record of delivering successful beverage brand campaigns, her experience will be a great asset to our team and our customers.”
Norbury added: “Beyond a great brand portfolio, Molson Coors’ genuinely people-first culture really attracted me to the role, and I knew straight away that it’s a business with similar values to my own.
“This role is a real opportunity to work with an incredibly talented group of people in an exciting industry, with an amazing portfolio of established best sellers and exciting new entrants to the drinks market, all underpinned by a culture that really chimes with my own personal values.”