Tesco has exceeded targets for the rollout of its rapid delivery service Whoosh, as it is now officially available in 1,000 Express stores in the UK.
In support of its ambition to provide more ways for customers to shop more easily, the online service first launched in May 2021 and is now available from half of Tesco’s estate of Express convenience stores across the UK.
The UK’s largest retailer had originally set a target to offer Whoosh from 800 of its stores by the end of February 2023, but has exceeded that target by 200 shops, with the equivalent of a new Whoosh store opening every 11 hours since March 2022.
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Whoosh offers customers the chance to order food or snacks from a curated list of 2,500 to 4,500 essential products in as little as 30 minutes, with delivery set at £2.99 for orders that cost £15 or more.
The Hammersmith Olympia Express store in London became the 1,000th Tesco Express to offer rapid grocery delivery to the door when it launched recently.
Now serving 55% of UK households, the latest development represents a significant milestone in the expansion of the service.
Tesco has also looked at how to further improve the customer experience, with new features on the app such as 15-minute delivery window estimates and live tracking of the rider on a map.
As a result of the speed and efficiency of the service, satisfaction scores for Whoosh have reportedly increased by 30% this year.
“Our Whoosh service is rolling out at a rapid pace, opening in two Express stores a day on average this year. We’ve beaten our own target and we are seeing growing evidence that customers love the quality, speed and convenience of the service,” Head of Whoosh at Tesco, Greg Bertrand said.
“We are getting faster, and our availability is at a consistently high level. Whether it is a missing ingredient as you start to prepare a meal or ordering a Finest meal deal to eat that night, Whoosh can quickly come to the rescue.”
It comes as Tesco is cutting its Clubcard reward vouchers for the second time in five years as it begins the switch to its new grocery app, resulting in customers earning 33% less through the scheme than before.
