Asda brings fashion brand Claire’s to over 500 stores

Asda has teamed up with Claire’s to bring the high street fashion brand to over 500 stores across the UK as part of an ongoing consumer products partnership.

The 500 store rollout follows on from an initial ‘test and learn’ phase in October 2020, which saw Claire’s trend-led fashion lines being stocked in 10 supermarkets across the UK.

The strategic relationship will see Claire’s products available across multiple locations in Asda stores, including George, the hair and beauty aisles and seasonal event areas. It will give Asda shoppers access to a “wide range” of Claire’s accessories, complementing the styles already available.

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“Working with partners like Claire’s gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop,” said George at Asda senior director for retail planning and proposition, Alison Grainger.

“By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”

The range – which Claire’s describes as a “natural fit” – will include everyday lines from key categories including hair, cosmetics and fashion accessories as well as seasonal and occasion lines for Christmas, Back to School and Easter.

“Through our expanding consumer products partnerships, we are bringing Claire’s within reach of even more customers in even more locations where they live and shop,” said Claire’s CEO Ryan Vero.

“We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”



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