Morrisons has committed to selling tulips only grown in British nurseries to provide high quality bouquets for its shoppers this Mother’s Day.
This comes as customers are expected by buy almost 1.2 million British tulips from the supermarket giant this week.
Within its floral offerings, Morrisons is launching ‘The Best’ tulip bouquet for £8, which contains 18 individual stems in pink, yellow and white.
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However, the grocery retailer will also be offering eight stems for £3.49 and 12 stems for £5.
Available in all 499 stores, the tulips come alongside a range of different flowers, including two bunches of daffodils for £2, and its ‘The Best’ roses in white, pink and red for £20.
Morrisons also has 192 florist stations in stores across the UK, where 300 skilled florists offer a ‘create your own’ bouquet service, with over 75 different stems to choose from.
The supermarket also offers a five-day freshness guarantee for all flowers in the home and claims to have one of the quickest ‘field to store’ transit times, with stems delivered fresh to stores each day.
“Being one of the UK’s biggest florists, we are always looking to provide our customers with fresh, beautiful blooms whilst supporting our British growers,” Morrisons floristry buying manager, Rob Hofmann said.
“Mother’s Day is a huge flower ordering occasion and we are proud to offer a wide variety of bouquets and stems that are handmade by our expert florists in store.”
