Cadbury is set to launch a new Dairy Milk Salted Caramel range to appeal to a wider range of consumers.
The three-strong range is available from this month in tablet, buttons and Cabdury Fingers formats.
The tablets look to build on the success of Cadbury Dairy Milk Caramel small blocks and will retail for £1.49, while the Salted Caramel Nibbles can be purchased at RRP £1.50.
The confectionary brand’s new Salted Caramel Fingers have an RRP of £1.85 and will see the flavour added to the original Cadbury Dairy Milk Fingers.
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This comes as salted caramel is the fourth most popular chocolate NPD flavour and products containing salted caramel have seen 17% growth over the last two years, according to data from Nielsen.
The tablet and button varients will be available as of 27 March, with the fingers launching on 1 April.
This will be supported by social media, digital marketing and in-store support including point of sale material.
“Salted Caramel is incredibly popular with shoppers, and as a flavour is second only to orange in terms of growth over the last two years,” Mondelēz International Cadbury brand manager, Christina Bland said.
“We’re delighted to bring this popular flavour to the iconic Cadbury Caramel brand to create a salty-sweet combination that is sure to appeal to chocolate shoppers.
“The three product innovations in the range are ideal for consumers looking for sweet products for big nights in, which are a continually growing opportunity at a time when people are looking to be careful with money but still wanting to enjoy a treat.”