Robinsons launch new packaging to celebrate ‘real fruit joy’

Robinsons has launched a new packaging redesign across its most popular ranges of squash, including Fruit & Barley, Benefits Drops and Minis.

The UK’s number one squash brand, worth nearly £200 million in retail sales value, is championing the ‘real fruit joy’ found in every bottle with a new look and feel that modernises the iconic brand.

Bought by nearly half of all UK households, Robinsons’ latest investment in branding is set to create standout and help drive relevance with modern families.

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Rolling out this month, the rebranded packs feature a simplified design which include bold colours and sliced fruit to re-enforce the real fruit, flavour and refreshment in each bottle.

The campaign launches in line with Britvic’s Healthier People sustainability strategy as Robinsons continues to deliver great tasting drinks that help people drink more water, with no added sugar.

Last year, Robinsons and Wimbledon ended their 86 year long partnership, as Britvic has reportedly wanted to promote its other drinks.



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