PepsiCo is set to trial new paper-based outer packaging across its Walkers Baked multipacks, in a first for savoury snacks flexible packaging in the UK.
The trial pack is widely recyclable and will replace plastic outer wrapping on more than 300,000 six-pack multipacks, across Sea Salt and Cheese and Onion flavours.
The packs launched across 800 Tesco stores on 1 March, with the food company asking shoppers for feedback on the new design and its functionality.
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“With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home,” Walkers senior marketing manager, Rachael Smith said.
“Feedback is so important in helping us deliver the best possible experience for consumers, and we can’t wait to hear people’s thoughts when the packs land in stores.”
PepsiCo UK and Ireland packaging sustainability lead, Gareth Callan added: “We’re always exploring new packaging solutions that can help us reduce virgin fossil plastic use, in pursuit of our broader sustainable packaging goals.
“After more than two years in development, we’re looking forward to testing this paper-based outer material with our consumers to better assess the role it could play in our future packaging portfolio.”
This comes as Walkers invested £14 million in new sustainable packaging last year which will remove 250 tonnes of virgin plastic across its supply chain each year.
The change will see million of the brands outer multipack packaging replaces with a new carboard design.
