PepsiCo has revealed it will be launching its Walkers community fund competition for the second year in a row, giving 10 retailers the chance to win £2,000 each to support their local neighbourhood.
Following last year’s success, the competition from the iconic crisp brand plays a part in recognising the pivotal role that convenience stores play within small and local communities.
To enter, retailers have until 5 April to purchase two cases of any 48-82g £1.25 price-marked pack (PMP) or Kurkure 80g £1 PMP.
Parent company, multinational food company PepsiCo, also said that independent retailers can text ‘COMMUNITY’, their full name, their business name and postcode to 85100.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
John Wilson from The Corner Shop, Cellardyke, Scotland, was one of the ten lucky winners from last year’s community competition.
Wilson used the money to restore the local tidal pool which brought the community together and helped provide a safe place for people of all ages and abilities to swim.
“Convenience stores have always played an important role within their local communities but never has this been more the case than during the last few years,” head of wholesale at PepsiCo, Mike Chapman said.
“We know that 73% of independent retailers have engaged in some form of community activity in the past year alone and we expect this to continue.
“With this competition, we hope to help retailers give back to their communities with a significant prize up for grabs”.
Chapman added: “Sharing RRP PMPs account for 49.1% of crisps and snacks value sales within the crisps, snacks and nuts segment, and represent an important driver of savoury snacking sales within the convenience channel.
“By focusing the competition on RRP price marked packs, we’re helping retailers to drive their snacking sales further,” he said.
It comes as Walkers has translated its Guide to Getting Ready for HFSS into Hindi, Indian Punjabi and Pakistani Punjabi.
