Asda is set to transfrom its online grocery business, transitioning to a new state-of-the-art digital platform.
The new model will be created before April 2024 by digital business transformation company, Publicis Sapient and allows Asda independence from former owner Walmart, and its managed systems that the Big 4 grocer currently uses.
The partnership has described the future platform as an ‘agile operating model that will create exponential value in terms of customer experience.’
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
As part of the transformation programme, Publicis Sapient has already built and implemented Asda’s new email marketing solution tool using Salesforce Marketing Cloud.
“We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms,” Asda chief digital and technology officer vice president, Carl Dawson said.
“We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform.”
Publicis Sapient senior managing partner, Julian Skelly added: “We are proud to be working with Asda, a beloved British brand, on transforming its online grocery platforms and helping the retailer build an agile organisation for digital success.
“The work is singularly focused on enabling Asda to be independent of Walmart and enabling the retailer to evolve and grow, focusing on exceptional usability and customer experience.”
1 Comment. Leave new
Looking foward to the road ahead!