Asda named UK’s cheapest online supermarket

Asda has been named the UK’s cheapest supermarket, coming in £22.64 cheaper than Waitrose.

The data is based on the costs of items from the government-based Consumer Price Index ‘shopping basket’, which the prices of the six biggest UK supermarkets being analysed.

Asda came in a £123, with Morrisons average basket size coming in at £125.35.

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Big 4 rivals Sainsbury’s and Tesco came in a £125.35 and £131.34, respectively. Waitrose was named the most expensive, with an average cost of £145.64, a cost of £8.57 more expensive than Ocado, which was £8.57 more expensive.

“For the weekly shop, as it currently stands, there’s significant cost difference between the top and bottom spots on the leader board of almost £23 this time around – up almost £10 from last month’s findings,” co-founder Andy Barr said.

“However, the price gap between first and second place is still only by fine margins, with Morrisons just £2.35 more expensive than Asda.

“It’s a similar story for second and third place, showing the top three supermarkets are all competing much more closely: with a £2.39 price difference separating third-placed Sainsbury’s and the reigning champion, Asda.”

He added: “It was certainly interesting to see patterns of consumer spending in December – with it being the most expensive time of the year, especially amidst a cost-of-living crisis.

“Some supermarkets offered seasonal savings, but the cost of an average Christmas dinner alone was up by 6.5% compared to 2021.

“What’s more, both Tesco and M&S have recently reported an uplift in sales over Christmas, but food prices continued to rise over the festive period; with most customers paying over the odds for essential food items.”



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