Independent drinks business Global Brands has appointed named Keith Beattie as its new director of international sales.
In his new position, Beattie will continue to lead the international sales business unit of Global Brands, including managing the company’s USA subsidiary which launched in 2020.
Beattie re-joined the parent company of Franklin & Sons, VK, Hooch, LUSTRE, Shake Baby Shake, Corky’s, and Amigos Tequila Beer, in 2019, continuing career spanning over two decades, that includes senior UK and international roles with BrewDog, Douglas Laing, and Quintessential Brands.
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Since 2019, he has recently headed up international sales at Global Brands, with focus on their key premium tonics, soft drinks, and sodas brand Franklin & Sons.
“I’m focussed on driving Global Brands ambition to deliver more in terms of international sales across our portfolio across multiple markets,” Beattie said.
“I’m energised and humbled to take up the new role and lead the international channel into our next phase of growth.”
Global Brands commercial director Julian Atkins added: “After just over three years back in the business, the time was right for Keith to join the executive team.
“He has built a really strong team and has led the growth strategy which will see our international business more than double over the next few years.”
