Central Co-op extends Magic Breakfast partnership to six UK schools

The Central Co-op is extending its partnership with Magic Breakfast to mark Children’s Mental Health Week.

The children’s charity promotes learning by providing school pupils and young people at risk of hunger with a warm and filling breakfast, giving them the fuel they need to focus on their education.

The convenience retailer is supporting Magic Breakfast via funding raised from compostable carrier bag sales.


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The six schools involved in the scheme are all primary schools based in England, including schools in Derbyshire, West Midlands, Staffordshire, Lowestoft, and Leicestershire.

This support will be in place over the next two years, and the schools are in close proximity to Central Co-op stores – meaning that Central Co-op can educate students on important topics like healthy eating and Fairtrade foods too.

Central Co-op has also provided each of the schools with an annual £300 voucher to spend in their local store to help bolster their breakfast provision.

The news comes as Quaker Oats is pledging to donate up to 2.5 million warm breakfasts to communities in the UK who need it most this winter, as part of its long-standing partnership with Magic Breakfast and bolstered through a new collaboration with FareShare.

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