Serious Sweets Company acquires Mallow & Marsh for undisclosed amount

The Serious Sweets Company (SSC) has acquired confectionary brand Mallow and Marsh for an undisclosed amount.

Established in 2013, Mallow and Marsh was on a mission to “put good marshmallow on the map,” according to founder Harriot Pleydell-Bouverie.

The Harrogate-based SSC has a “passion for innovation” and seeks to bring value to the confectionary category for the benefits of its consumers.

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“This transaction marks an exciting milestone for Mallow & Marsh as we capitalise on the ongoing demand for lighter treats that deliver on quality and indulgence,” Pleydell-Bouverie said, speaking on the acquisition.

“After an incredible journey, I’m proud of the role Mallow & Marsh has played in bringing premium marshmallow into the mainstream and the growth we’ve achieved through the efforts of a passionate and hardworking team.”

He added that the brand firmly believes they have found a strong partner in the SSC, as they “not only share our ambitions, but also our values, and we’re delighted they are committed to continuing this journey,” Pleydell-Bouverie commented.

The SSC manufactures and supplies premium own-label sweets and treats to major retailers in the UK. In 2022, the company added the Mighty Fine and Mr Stanleys confectionery brands to its portfolio.

“We’re delighted to bring Mallow & Marsh into the family and continue the journey that Harriot and the team have brilliantly led,” managing director at SSC, Rob Whitehead said.

“The opportunity for premium confectionery sits firmly with consumers’ track record of demanding the very best as a little pick-me-up, through good times and bad.

“Mallow & Marsh really helps us to deliver that with their lighter treats. We can’t wait to support all our brands and reach further afield over the next few years.”

In other confectionary news, Barratt Favourites has been recognised as one of the UK’s most innovative new products by Product of the Year 2023 for its sustainable sharing tub.



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