Sainsbury’s apologises for ‘inappropriate’ ad after removing it for facing backlash over women’s safety

Sainsbury's has apologised for a clothing advert it removed yesterday after receiving huge backlash online for appearing to ignore women’s safety.
MarketingNewsSupermarkets

Sainsbury’s has apologised for a clothing advert it removed yesterday (16 January) after receiving huge backlash online for appearing to ignore women’s safety.

The supermarket’s poster advertisement promoted a £24 wrap dress and featured the copy: “For walks in the parks or strolls after dark”.

Read more on Marketing Beat.

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Sainsbury’s apologises for ‘inappropriate’ ad after removing it for facing backlash over women’s safety

Sainsbury's has apologised for a clothing advert it removed yesterday after receiving huge backlash online for appearing to ignore women’s safety.

Sainsbury’s has apologised for a clothing advert it removed yesterday (16 January) after receiving huge backlash online for appearing to ignore women’s safety.

The supermarket’s poster advertisement promoted a £24 wrap dress and featured the copy: “For walks in the parks or strolls after dark”.

Read more on Marketing Beat.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

MarketingNewsSupermarkets

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