Sainsbury’s apologises for ‘inappropriate’ ad after removing it for facing backlash over women’s safety

Sainsbury’s has apologised for a clothing advert it removed yesterday (16 January) after receiving huge backlash online for appearing to ignore women’s safety.

The supermarket’s poster advertisement promoted a £24 wrap dress and featured the copy: “For walks in the parks or strolls after dark”.

Read more on Marketing Beat.

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