Asda has launched a ‘Just Essentials’ budget meal plan that promises to feed a family of four for under £20 a week as it continues to step up its commitment to supporting families during the current economic crisis.
The budget-friendly move is the supermarket’s latest initiative to help shoppers make their money go further as the rising cost-of-living continues to put pressure on households across the country.
Asda attributed its recent return to growth to its budget-friendly Just Essentials value offer, revealing that around 70% spend on the range is from new customers who have made the switch from “more expensive supermarkets”.
Shoppers following the recipe plan will be able to feed four people their evening meal every day for a week for less than £20 in total, using products bought from across the low-cost Just Essentials range.
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The value range – which replaced Asda’s budget Smart Price offering – has seen huge demand as shoppers look to keep costs down in the face of soaring inflation and increasing energy bills. Asda has previously limited customers to a maximum of three of any of the low-cost lines.
The easy-to-follow meal plan contains seven recipes and aims to help families plan and cook a week’s worth of healthy evening meals for as little as £2.10 per meal for four.
Asda’s focus on value has seen it recently extend its ‘Kids Eat for £1’ and ‘Winter Warmers’ deals until the end of March 2023 as it looks to help more customers manage the cost-of-living crisis. It also extended its 10% discount for emergency workers for the same period as part of its partnership with Blue Light Card.
“Our reputation for offering quality, low-cost food products means that we’re trusted by families and shoppers looking for good food on a budget,” said Asda acting chief customer officer Sam Dickson.
“Following the successful launch of our Just Essentials range, our seven meals for £20 plan goes one step further by offering recipe suggestions that can help customers create delicious, healthy meals for the whole family at a time when customers are looking for ways to make their shopping budgets work harder.”