Deliveroo is offering its biggest ever range of plant-based food with over 20,800 vegan and vegan-friendly restaurants available across the UK.
The food delivery service’s offerings exclusive to its app this Veganuary include Crosstown’s limited edition doughnuts, as well as Ole & Steen’s Vegan Social Slice, No’Duja Toastie and ‘Feta’ Salad.
Deliveroo also features vegan meals and products from restaurants including Wagamama, Chiquito, Franca Manca, Wildwood, The Real Greek, Birdbox, YO! Sushi, Pret a Manger and Joe & The Juice.
This comes as data by the delivery service found that of 2,000 Brits, 18% think vegans can only eat fruit and vegetables, while 8% agreed they couldn’t eat meat, eggs or dairy but could eat fish, according to reporting by Retail Times.
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While 51% of 35 to 44 year olds knew the most about vegan alternatives to meat and dairy, those living in the North East of England knew the least.
“On our fourth consecutive year celebrating Veganuary, we’re delighted to see the continuous development of the plant-based space across independent, national and grocery partners,” Deliveroo vegan category lead, Elena Devis told Retail Times.
“As customers’ expectations around selection and value increase, we expect brands with exciting new launches, vegan meal deals, and promotions to see better results.
“We will continue to improve our app to help Deliveroo users find delicious vegan food more easily wherever they are, and work with the best local restaurants and grocers to ensure everyone can find food that suits their dietary needs for breakfast, lunch and dinner.”
Veganuary head of communications, Toni Vernelli added: “We’re delighted to have the support of Deliveroo for the fourth year running and so excited to see all the new vegan dishes being launched on the platform for Veganuary.
“Our job is to help people try vegan for January – whether for the planet, animals or their health – and Deliveroo’s commitment to catering for this growing number of conscious consumers makes our job much easier.”
This comes as sign-ups to this year’s annual Veganuary challenge have hit a record rate at one person every 2.4 seconds as more Brits look to try out a vegan diet.
