New digital screens are set to roll out across select Tesco stores as the leading retailer looks to grow its revenue with in-store media.

According to reporting by The Grocer, Tesco has said the displays will help to feature in-store campaigns and exclusive product launches through its ability to showcase animated content and visuals.

While the displays are set to be installed in 150 stores by March, they will be expanded to more following a successful trial over the summer.

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“Retail media gives brands the opportunity to focus at scale on the customers that matter most to them and to target highly specific audiences,” Dunnhumby Tesco MD, Nick Ashley told The Grocer.

“With advanced measurement at its heart, advertisers can be more sophisticated in their spending while seeing the true impact of their activity.”

This comes as the latest update to the Big 4 grocer’s Media and Insight Platform which since its launch in November 2021, has seen over 450 of the UK’s leading brands working with it.

Last month Tesco and Dunnhumby launched another phase of the platform allowing brands and agencies to understand their customers “like never before”, with the platform reportedly enabling brands to build stronger relationships with customers and engage with them at scale.