Kellogg’s is expanding its Crunchy Nut offering with the introduction of its new ‘Salted Caramel Flavour Twist’.
The cereal giant’s latest launch is a twist on the original Crunchy Nut flake and marks the first time the brand has adapted its classic honey-nut coated, golden flakes since it launched in 1980.
The new Crunchy Nut flavour will be made available through major retailers and wholesale markets in a 460g price marked pack at £3.29 from March 2023.
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Kelloggs say the expansion of the range has been inspired by the surging popularity of salted caramel.
The launch will be followed by a digital advertising campaign for the brand, positioned around the famous slogan ‘The trouble is they taste too good.’
“Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour,” senior brand activation manager from Kellogg’s UKI, Rui Frias said.
He added: “Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category.’’
The launch follows on from the introduction of Crunchy Nut Bites and Crunchy Nut Nut Butter Bars in 2021.
The news comes as Kelloggs and Pop Tarts enter the metaverse for the first time last month, with a new campaign aimed at capturing the attention of Gen Z consumers.
