Tesco has assigned a winner for its ‘voice of the checkout’ TikTok competition, which quickly went viral on the platform and attracted more than 3,000 auditions.
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who on the social media channel – is now live on self-checkouts across nearly all Tesco stores.
Her voice says the prompts: “Clubcard accepted” and “Don’t forget to scan or tap your Clubcard,” at the UK’s leading supermarket, and will remain on self-service machines until later this month, when the prompts will revert back to the original voice.
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The competition was a viral hit and drew high levels of engagement, with the hashtag #tescovoiceofcheckout achieving more than 46.1 million views.
Contest winner Izzy says she was convinced to enter by followers and friends after previously sharing her impression of a “fairly generic checkout voice.
She added: “It was very out the blue. I thought one of the really big accounts – the really successful videos – was going to win,” she said in a video.
In addition to being the new voice of the self-service checkouts, the winner also gets 10,000 Clubcard points, which is about £100 worth of shopping.
Tesco’s campaign drew auditions from Aldi, Morrisons and Co-op and has been nominated for best creative at this year’s inaugural TikTok Awards.
“We know our customers love talking about the deals they’ve bagged with us and the savings they’ve made,” a Tesco spokeswoman said.
“We were excited to launch on TikTok with a competition that played on this and celebrated the ‘thrill at the till’ customers experience when they scan their Tesco Clubcard and see the price of their shopping drop as Clubcard Prices are applied.
“We loved watching all the entries and seeing how creative our customers are and are thrilled that the winner’s voice is now live,” the spokeswoman added.
The news comes as Tesco puts security tags on four-pint cartons of milk in a local Cornwall store to deter thieves that are targeting dairy products, as the cost-of-living crisis intensifies.
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