Big 4 grocer Tesco is rebranding its “reduced to clear” section allowing better visibility for customers looking to save money on items
As rising food bills push inflation to the 41-year high, the supermarket giant is overhauling its yellow sticker bay’s to make discount food more visible to customers.
The “reduced in price – just as nice” rebranded bay will be in 100 stores by Christmas, and later extended to more stores throughout next year.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco,” chief customer officer Alessandra Bellini said.
The move comes as a recent YouGov survey, commissioned by the grocer found 69% of customers are actively looking for discounted items.
Some 33% revealed they are searching for discounted items more regularly.
According to the grocer, meat was the most popular item in its reduced-to-clear sections, followed by ready meals, vegetables and desserts.
The news comes as Tesco launched its 2022 Christmas campaign promising to deliver an ‘affordable, joyful’ festive season for all.
The new festive campaign from the UK’s largest supermarket recognises that that “joy may be in short supply at the moment” and aims to help shoppers “celebrate in style”, regardless of their budget.
