Morrisons has cut the prices of 52 festive products as Christmas approaches, pledging to keeping prices low until the end of the year.
The former Big 4 grocer revealed products including cranberry sauce, stuffing and tin foil are among the 52 items with a reduced, which Morrisons sees a 50% rise in sales of from mid-November until Christmas, compared with the rest of the year.
Other products include mince pies, prawns, dips and flavoured cheeses, while prices of roast potatoes, carrots and sprouts are also being decreased.
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Cupboard fillers such as peanuts and jam have also been reduced in price, alongside packs of AA and AAA batteries and ingredients needed to create seasonal bakes including mincemeat, sultanas, glacé cherries and pastry.
“These festive price cuts are on the key seasonal products that we know customers buy more of at this time of year because of the important part they play in Christmas celebrations,” Morrisons CEO, David Potts said.
“We understand that our customers are having to make tough choices at the moment about what items to put in their baskets and so we are working hard to help them when it comes to their festive grocery shopping.”
In September, the grocer announced it would be freezing its prices on 150 products including cupboard staples and everyday essentials including toilet paper and cereal.
