VK re-launches Christmas inspired Candy Cane flavoured drink
Beverage brand VK has re-launched its limited edition Candy Cane flavoured drink to celebrate the Christmas period.
The Candy Cane beverage which has a strawberry and peppermint flavour can be found in VK’s festive Mixed Pack available via Big 4 grocers Tesco and Asda.
Other drinks featured in the 10 x 275ml selection include Blue, Strawberry & Lime, Orange & Passion Fruit, Tropical Fruits, Apple & Mango, Watermelon, Black Cherry, and Raspberry & Peach.
The limited edition drink can also be purchased in 70cl bottles via B&M, Home Bargains and across a selection of convenience stores.
Re-launching for Christmas, the Candy Cane flavour had sold out across the UK by 15 December in 2019 following unprecedented demand.
“At VK we love all that Christmas brings, from celebrations with friends and family through to fun flavours like gingerbread and candy cane. Following huge demand for candy cane in 2019, we couldn’t help but bring it back for fans to try this year,” Global Brands head of brand, Charlie Leaver said.
This comes following VK’s major rebrand across its alcopop range in September.
In a bid to create a bold differentiation between each of the flavours in its drinks range, VK has launched a new logo and primary packaging so that each of its products are labeled with a distinct colour.
