Ocado has named TV chef and acclaimed food writer Nigella Lawson as its new ambassador, in a bid to help the nation fall in love with store cupboard staples.
The new partnership with the TV chef will also see the online-only retailer create a ‘Nigella Loves’ section, where customers can browse all of Lawsons’ favourite Ocado products, as well as exclusive recipes.
Designed to be “high in flavour and low in effort,” the recipes have been produced to feed a family of four for no more than £1.25 per portion.
Ocado has revealed that almost two thirds (57%) of households are looking for more budget friendly recipes this Autumn, with over half (54%) of Brits claiming they’ll be making more of an effort to use up ingredients at the back of the cupboard.
“I’m so thrilled to be joining with Ocado to come up with everyday recipes to make life easier and more delicious and share with you the food that I love at home,” Lawson said.
She added: “As a longtime Ocado shopper, it’s a particular pleasure to highlight the items I buy regularly and build my very own ‘Nigella Loves’ Aisle, which I’ll be adding to often as I find new favourites.
“Sharing my enthusiasm and my food has always been a motivating force for me, and to be able to do this in connection with Ocado, with its huge and inspiring range of products is a real delight.”
Ocado Retail chief customer officer Laura Harricks added: ‘’From the novice cook to the adventurous foodie, we’ve always admired how Nigella makes home cooking accessible for everyone and can create unique flavour combinations using everyday ingredients.
“Now more than ever, the nation is looking for ways to be savvy with spending, across food and energy consumption. This is why our exclusive recipes with Nigella require little energy to cook and use every day, household ingredients in a unique way.
“Nigella isn’t just our new ambassador; she is also a long-standing Ocado customer. And while the recipes are low on price, they’re big on flavour.’’
