Morrisons has teamed up with Heinz to give away free hot meals as UK households struggle with food price increases amid the cost-of-living crisis.
The initiative launched as part of Heinz’s goal to help end food poverty also looks to celebrate the FMCG giant’s founder, Henry J Heinz.
To collect a free jacket potato meal topped with Heinz Beanz at one of the grocery retailers 397 cafes, customers need to “ask for Henry”.
Available as of today (26 October) until 6 November, this offer will be limited to one meal per customer each day, with Morrisons looking to give out 160,000 free meals.
“We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its ‘ask for Henry’ initiative to offer customers a free jacket potato topped with Beanz,” Morrisons Cafes category director, Sian Whittle told The Mirror.
Heinz Northern Europe president, Jojo De Noronha added: “October marks the birthday of a very special member of the Heinz family, our founder Henry J. Heinz. We want to honour his good heart and kind spirit by doing what he did best, helping feed people in times of need – and that’s why we’re launching ‘ask for Henry’ with our partner Morrisons on 26th October.
“We believe everyone deserves the goodness, comfort and warmth a can of Heinz Beanz can bring, and whilst we know it doesn’t fix the problem, we hope our ‘ask for Henry’ initiative can be of some help at this difficult time for many, particularly over half term.”
