One Stop has launched its new Selected by Tesco range across all its stores.
The move follows a new brand redesign, which illustrates the link between One Stop own label fresh food and Big 4 grocer Tesco.
The Selected by Tesco range features over 160 products ranging from fruit and vegetables, meat, fish, dairy, ready meals and desserts, which are stamped with a new Selected by Tesco logo.
“I am proud of the work that’s gone into developing Selected by Tesco,” One Stop managing director Sarah Lawler said.
“The products represent excellent quality and are sourced from the same producers and suppliers as Tesco. The new branding approach provides our customers with extra confidence in the sourcing of the range.”
This month the company will be supporting the launch of the full Selected at Tesco range with a marketing campaign, covering both in-store and digital activation.
One stop added that the message of the campaign speaks for itself: ‘Quality you can count on’.
This comes as Tesco has warned its full-year results will be lower than expected as profits plummet and ongoing inflationary pressures continue.
However, the UK’s largest supermarket has continued to focus on investing in growth as it raises staff pay and announces price freezes across hundreds of product lines.
