Tango and The Prince’s Trust have partnered up to help young people feel more confident in finding job and education opportunities via a new campaign designed to help them with their careers.
The soft drinks brand announced a three-year partnership with The Prince’s Trust – the largest charity in the UK to support young people with education and employment – to spread awareness of ‘fearlessness’ and confidence in the workplace.
According to Tango, a lack of self-confidence is a growing issue which is “stifling young people across the UK”.
A Tango survey found that one in four young adults believe that their lives will “amount to nothing,” no matter how hard they try, while a third believe they will “fail in life.”
However, one in three say they think more self-belief would help them achieve their goals in work or education.
The campaign coincides with the launch of limited-edition Tango cans, in Orange and Dark Berry (sugar free) flavours, featuring the stories of four people helped by the charity.
Five pence from each drink can sold will be donated to the charity, while a QR code on the can sends consumers to a site with more information about the partnership or to donate.
“The pandemic was an incredibly tough time for all, but for so many young people, it had a detrimental effect on their social lives, endeavours in employment, and their education,” brand manager at Tango, Ieuan Evans said.
He added: “Tango is a brand already so integrated within the lives of young people in the UK, so we’re really excited and proud to be teaming up with a charity in a partnership that gives back to those who have supported us a brand, and hopefully give them the boost and courage they need to begin, or resume, carving their own successful path.”
