Heineken has launched an improved version of its ‘Green Grip’ carboard multipack can topper in a bid to fight plastic pollution.
After initially launching in August 2020, the topper replaced the need for single-use plastic rings which had previously proved to be extremely harmful to wildlife and the environment.
According to Heineken, its introduction has saved 336 tonnes of single-use plastic to date.
The new packaging has been trialled in selected Tesco stores as part of a test for its strength and stability as part of the wider £14m investment across all of the retailer’s UK sites.
It was found to be the “best-performing and easiest packaging method for both retail staff and consumers,” according to Heineken’s research.
“The business had delivered on our pledge to eliminate plastic can rings from our packaging, whilst ensuring retail staff and shoppers are still being offered the best-quality packaging,” Heineken UK head of sustainability Chelsey Wroe said.
Through its Brew a Better World sustainability strategy, the brewing company was “committed to innovation and continuous improvement to reduce our carbon footprint as well as eliminating waste and closing material loops”, said Wroe.
A spokeswoman for Tesco said it was “proud to be working alongside brands like Heineken as we look for creative solutions to the problem of plastic waste.”
