PepsiCo has launched two new pizza flavours of its tortilla crisp snacks, Doritos as it looks to further appeal to Gen-Z shoppers.
The takeaway inspired products available in Loaded Pepperoni Pizza and Triple Cheese Pizza look to build on the brand’s presence in sharing occasions, a market which is currently worth £2.5 billion according to a Bolt and Kantar study.
Also aiming to further its growth within the Gen-Z market, Doritos’ launch comes as this audience creates 67% of sharing moments with friends.
“We’re delighted to launch these new products which tap into a very clear need from Gen-Z for new and exciting flavours that they can enjoy during sharing occasions,” Doritos marketing manager, Alex Nichols said.
“Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand.”
The 180g packs which have an RRP of £2, feature more corn and have been formulated to be non-high in fat, salt or sugar, building on PepsiCo’s non-HFSS commitment across its Walkers products.
In April, Walkers announced a £35 million investment to reformulate or launch non-HFSS products, with a goal that these types of snacks would make up 30% of its sales.
This news follows a previous launch by PepsiCo in July which saw its first ever HFSS-compliant range of of ‘healthier’ Walkers Baked and Doritos Dippers.
