PepsiCo has launched its first ever HFSS-compliant range of of ‘healthier’ Walkers and Doritos as the food and drink giant moves a major part of its Walkers portfolio to non-HFSS recipes.
Popular crisp brands Walkers Baked and Doritos Dippers have been reformulated, making the entire ranges non-HFSS, while new snack range PopWorks has been rolled out nationwide, offering three non-HFSS flavours.
The move sees Walkers move closer to its goal that by 2025, half of all its snack sales will come from products that do not classify as high in fat, salt or sugar (HFSS) – or come from products sold in portions of 100 calories or less.
The changes are part of a £35 million investment, which will see experts at Walkers’ global R&D centre in Leicester working over the next three years to reduce saturated fat and salt content without impacting flavour and taste.
The ranges also meet consumer demand for products that deliver on flavour and enjoyment, with 71% noting health as a key driver for choosing snacks, while 80% state enjoyment.
READ MORE: Mars launches first-ever ‘healthy’ HFSS-compliant chocolate bar
PepsiCo chief marketing officer Fiona Tomlin said: “We have taken some of our best-loved brands and transformed them to offer customers a wider selection of flavourful non-HFSS snacks. This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste.
“We’re dedicated to bringing more choice to millions of UK consumers by offering a wide range of non-HFSS options. I am confident that consumers will enjoy these exciting products as much as their old favourites.”
Earlier this year, the company launched Walkers 45% Less Salt, its first non-HFSS potato crisp range, which contains nearly half the salt of regular crisps. The company also recently launched new non-HFSS SKUs across Walkers MAX, Snack a Jacks and Quaker.
The new Walkers launches form part of PepsiCo Positive, the company’s strategic end-to-end transformation plan with health and sustainability at the centre.
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