Asda has brought back its 90s mascot Daisy the Cow as part of a wider push to encourage shoppers to take a fresh look at its stores.

The supermarket has reintroduced the life-size cow at its Killingbeck store in Leeds, where the much-loved character has returned to the milk aisle.

Daisy, who became synonymous with Asda in the late 1990s, has been brought back as part of changes designed to add more personality and fun to the in-store shopping experience.

The Leeds store has also introduced a series of nostalgic and light-hearted additions, including a banana tree topped with three parrots named after colleagues, positioned near the fruit and veg aisle.

Chickens have also been placed in shacks above the eggs, while the supermarket has brought back its bakery bell, which rings to let shoppers know when fresh bakery products are heading to shelves.

Asda said customers had responded positively to teasers of the bakery bell on social media, with many also calling for Daisy to return.

The nostalgic updates form part of a broader store refresh aimed at improving the shopping experience, while offering greater value and choice in areas customers shop most often.

Last week, Asda launched more than 400 new food and drink lines as part of one of its biggest range refreshes in recent years, spanning frozen, bakery, produce, fresh meat and food-to-go.

The grocer is also bringing dedicated greengrocers back into stores to improve quality and availability in fresh produce.

Families can also pick up a free piece of fruit for children while shopping in any Asda superstore.

Asda has revamped its frozen aisles with clearer layouts and signage, better visibility of bestsellers, and more than 230 new lines, including products from new brands such as Crosta Mollica.

Asda chief customer officer Rachel Eyre said: “A key part of ‘Take a Fresh Look’ is bringing back the Asda personality customers know and love, so it feels fitting that the return of Daisy and friends is happening in the heart of Yorkshire.

“From small touches like this at Killingbeck, to creating a more welcoming in-store experience through new product launches, the return of greengrocers, and unbeatable everyday value, it’s great to see such a positive response from our customers.”

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