Virtual delivery brand platform, Peckwater Brands has acquired online food delivery service, Honest Food Company as it looks to further expand its operations outside of the UK.
Also currently based in the US, Belgium, France and the UAE, it is now looking to reach Finland, Hungary, the Czech Republic and Sweden with the acquisition making Peckwater the largest virtual food brands operator.
The company, which was founded in 2019 currently operates virtual brands which can only be found via online delivery platforms, from over 500 locations.
The move saw Honest Food Company obtained from German delivery service, Delivery Hero which previously acquired the company in 2020.
“The growth and development we’ve seen at Peckwater in recent months is astonishing – the dedication of our team and their faultless execution of our strategy has been integral to our success,” Peckwater CEO, Sam Martin told The Grocer.
Peckwater executive chairman, Leo Bradshaw added: “Under Delivery Hero’s ownership, HFC has established a leading position in the European market and combining this with the UK’s largest estate will create Europe’s largest virtual brand operation.
“We announced our intention to accelerate international expansion with our series A funding, and this represents a massive step forward for Peckwater Brands. Having opened our French and Belgian operations organically in the three months since our funding round, we’re delighted to be adding operations in four more mature markets.”
