Liz Truss may scrap plans to restrict HFSS ads

MarketingNews

The UK government may scrap all of its anti-obesity strategies and cancel planned restrictions on pre-watershed HFSS ads.

Earlier this year, the government announced plans to ban pre-9pm ads promoting food and drink high in fat, salt or sugar (HFSS). It was also hinted that multi-buy deals on HFSS products would be scrapped.

Read more on Marketing Beat.

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