Sainsbury’s opens new Restaurant Hub as it looks to expand to 250 more stores

Sainsbury’s has opened its latest Restaurant Hub in its Sydenham superstore, the second of its dine-in and takeaway offers as it looks to further expand this concept.

Created in partnership with Boparan Restaurant Group (BRG), the hub will include some of its high-street brand franchises such as Gourmet Burger Kitchen, Slim Chickens and Ed’s Easy Diner.

It will also feature Caffè Carluccio’s which first began its partnership with Sainsbury’s in June last year with a coffee shop situated in its St Alban’s site.

The new store which opened on 2 September, follows the concept’s successful trial at the Big 4 Grocer‘s Selly Oak store in Birmingham.

For the latest Sainsbury’s news directly into your inbox, sign up to Grocery Gazette’s free daily newsletter here

According to The Grocer, Sainsbury’s has said it plans to roll out Restaurant Hubs to 250 stores in the next three years if the concept is popular among customers. To begin the process, at least 30 will be opened within the next year.

“We’re very excited to have opened our second ever The Restaurant Hub in partnership with BRG, giving customers in Sydenham the chance to enjoy a meal in-store, or at home, from a great selection of restaurant brands,” Sainsbury’s commercial food director, Rhian Bartlett told The Grocer.

“We have worked really hard to create a brilliant destination for local customers and I feel sure the new offer will be enjoyed for many years to come.

“We look forward to using the learnings from The Restaurant Hub in Sydenham, together with ongoing feedback from Sainsbury’s customers and colleagues, to help us as we open more.

“Our investment in this programme is part of our wider ambition to ensure our stores are a hub of inspiration that delight our customers with great value and distinctive, tasty food.”

This news follows concerns earlier this year that Sainsbury’s was putting 2,000 jobs at risk as it looked to close 200 in-store cafes as well as a number of fresh bakeries and hot food counters to make way for its eat-in and takeaway food offer transformation.



3 Comments. Leave new

  • Maybe sainsburys would like to comment on what it is doing about containing inflation, when it has increased the price of its bottled water by 71% this year? Far ahead of its competitors. Does it have NO shame?

  • This cafe is a joke they advertise all over the store and then when you go the self service never works so you stand in queue to be told no allvday breakfast ….that was at 1pm ..

  • Never able to order self service …so stand in queue to be told there’s none yet its advertised all over the cafe and store is a joke


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.